Commercial Services Bureau (CSB™) Ltd. was founded in 1987 offering its clients a spectrum of specialised business and commercial services that guarantee a complete turnkey solution to clients wishing to setup or relocate their business to Malta.
With a vision to reach more territories and new business, CSB Group® recognised the need to evolve in their visual approach, creating a consistent brand image that will lead them to a stable and bigger business growth. The new branding project was initiated during the Summer of 2007 with clear instructions to illustrate a solid corporate brand with a touch of modern styling.
The client asked for a bold new branding, requesting two bodies inside the logo; a typographical and a graphical element. Deep blue and silver grey where top listed colours on the chart, although we had proposed others. The main typeface selected was 'The Sans,' a strong, bold typeface, designed by LucasFonts and has a large family of weights and styles. Although we had to make some typographical alterations to the logo, we keep the standard one throughout the identity.
Correct Logo Proportions
Primary Colour Palette
Identity & Stationery