CSB Branding & Identity

Commercial Services Bureau (CSB™) Ltd. was founded in 1987 by it’s now Chairman Tony Zammit, after twenty years experience in a family business then established in the trading and packaging industry. His experience in both domestic and international markets, coupled with the changes in consumer attitudes and the rapid development of the international market, led him to believe that the Service Industry was Malta’s future.Consequently, he ventured into providing an array of specialised services promoting, supporting and protecting both the larger and smaller organization within the Local & International Industry.With a vision to reach more territories and new business, CSB Group® recognised the need to evolve in their visual approach, creating a consistent brand image that will lead them to a stable and bigger business growth.The new branding project was initiated during the Summer of 2007 with clear instructions to illustrate a solid corporate brand with a touch of modern styling.

Overview
Commercial Services Bureau (CSB™) Ltd. was founded in 1987 offering its clients a spectrum of specialised business and commercial services that guarantee a complete turnkey solution to clients wishing to setup or relocate their business to Malta.
Brief
With a vision to reach more territories and new business, CSB Group® recognised the need to evolve in their visual approach, creating a consistent brand image that will lead them to a stable and bigger business growth. The new branding project was initiated during the Summer of 2007 with clear instructions to illustrate a solid corporate brand with a touch of modern styling.
Logo
The client asked for a bold new branding, requesting two bodies inside the logo; a typographical and a graphical element. Deep blue and silver grey where top listed colours on the chart, although we had proposed others. The main typeface selected was 'The Sans,' a strong, bold typeface, designed by LucasFonts and has a large family of weights and styles. Although we had to make some typographical alterations to the logo, we keep the standard one throughout the identity.
 
Correct Logo Proportions 
 
Primary Colour Palette
 
 
Identity & Stationery