Overview
360 foods Ltd. offers more than 6,000 unique items, ranging from Dutch cheese to Italian pasta and aged balsamic vinegars. The company is today one of the leading importers and distributors of Malta's favourite foods.
Brief
The client wanted us to come up with company name, branding and identity in order to replace their current name Aquatess. We were entrusted to produce a company name that connected with the customer as well as the imported and distributed products. No restrictions were imposed so we really had and open brief.
The Logo
Loads where the samples produced with various names and concepts. A wide selection of existing typefaces where used and played around with. The final logo is a mash-up of typefaces that have been altered and redesigned to suite the feel of the new type. The main 360 text is an amalgamation of Burgues Script, FF Champion Script Pro, Sloop & Sloop Script Two Bold and Young Gallant, whilst the foods is a personalised Journal Script and/or Commercial Script LET.

To conclude, we chose Chaparral Pro as the main typeface for Branding and Identifying 360 Foods. Chaparral Pro is a slabbed serif typeface that was ideal for 360foods. Its family range is subtle and enhances the classical look to compliment the new branding.
Branding
When the new look was approved, a condensed identity job was carried out to provide the newly branded company with a new set of stationery.
Outcome
Since Aquatess was rebranded as 360 Foods in 2010 the brand is still going strong.​​​​​​​

 
Colour Palette
 
 
Typeography
 
Behind the scenes. Other logo samples.
 
Other logo samples

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